For AVIA gas stations, we created enamel pins featuring Bernie the dog—the brand’s mascot. The project was created to celebrate the company dog’s first birthday, which became a special event that brought together station employees across Poland.

Birthday pins that brought a smile

The pins were created for AVIA station employees, who wore them on their uniforms during the “Bernie’s First Birthday” celebrations. They were accompanied by balloons featuring the brand’s mascot, creating a cohesive and joyful atmosphere for the event.

The project was not only about branding but also had symbolic significance—it was a way to show appreciation for the employees and a small gesture that helped foster a positive atmosphere within the team.

Pin Design and Production

As part of the project, we produced 300 enameled pins made of black metal. The design featured Bernie in a style directly inspired by AVIA’s visual identity. The finished pins were presented on elegant black cardboard boxes, which highlighted the character of the entire project.

Production took place in Poland, and the entire process—from submitting the inquiry to shipping the finished pins—took exactly one month.

The project was very well received.

The greatest value of this project turned out to be the reaction of the employees themselves. The pins quickly became more than just a one-time promotional item—many people wear them every day, both at the stations and in the company’s office.